|
The logo (pictured left), which bears a striking resemblance to the All-American crest (pictured below), is now at the center of a row between the two bodies.
Boulder has directed the USCRA to stop using it because it believes that the logo is ‘confusingly similar’ to the All-American logo.
“Yes, the logos are obviously very similar,” says USCRA interim board chair Craig Coates, “however, it is important to remember that the logo was designed (and voted upon favorably by the vast majority of responding colleges) at a point in time at which the USCRA was hopeful of entering into a productive partnership with USAR to promote and manage the college game.
“As noted, the mark is designed for clothing. The USCRA has no intention of generating a new clothing line to compete with the extensive range offered by USAR.
“Furthermore, the USCRA has no intention of making a profit from the college game. Why did USAR decide to focus on the USCRA logo instead of the mission, values and objectives of the organization?”
|
The association feels that since it is trying to help the national office with issues related to college rugby in America, the value in the All-American logo would be enhanced by an organization devoted solely to the improvement of the college game at all levels.
Coates goes on to say that as such, USA Rugby should be embracing the offer of assistance and focus on the defining issues that will determine the future strength, viability, and marketability of college rugby in the USA.
